Each shape tested how the tool would seat over a mark, seal, and fire without ever interrupting a swing.
20 prototypes
Design
/
Mechanism
/
Timeline
14 days
Client
Stackline inc.
Year
2026
Stackline had a product people loved once they tried it. Their old site explained every feature in detail, had three different CTAs above the fold, and asked visitors to watch a 4-minute demo video before signing up.
The result was predictable. People landed, scrolled a bit, got overwhelmed, and left. Trial signups were flat for six months despite a growing ad budget.
The results
+127%
Trial-to-paid conversion
−41%
Bounce rate on pricing page
Our strategy came down to one idea: remove every step between landing and starting a trial. No demo video. No feature comparison on the homepage. One path. One action. We launched on a Monday. By Friday, the numbers were already moving.
The approach
We started where we always start — with behavior, not opinions. First, we ran a full audit of how visitors actually moved through the site. Heatmaps showed that most people never scrolled past the hero.
Session recordings revealed a pattern: visitors would hover over the pricing page, then leave without clicking anything. The demo video had a 12% play rate and a 3% completion rate.
Testimonial
Daniel Kowalski
Founder
Stackline
